All Articles

Guides, strategy, and resources for podcasters building organic search traffic.

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  B2B Podcast Strategy: How to Turn Your Show Into a Search and Lead Engine

  Most B2B podcasts build audiences but not pipeline. Here's what a real B2B podcast strategy looks like when search traffic and lead generation are the goals.

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  Podcast to Blog Post: How to Turn Episodes Into Pages That Rank

  Turning a podcast into a blog post is not the same as publishing a transcript. Here's what separates audio content that disappears from written pages that rank on Google.

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  Podcast Keyword Research: Finding the Keywords Already in Your Episodes

  You do not need to start keyword research from scratch. Your podcast archive already contains the keywords. You just need a way to surface them.

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  Podcast SEO: How to Get Your Episodes to Rank on Google

  Most podcast content never makes it to Google. Here's what podcast SEO actually means, why it's different from standard SEO, and how to start closing the gap.